Project Tag: Customer Service

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Why loyalty programs should be a part of your marketing strategy

By Lydia Nicoll Professionals in sales, advertising and marketing often talk about the sales funnel. We are constantly creating marketing collateral that tries to reach potential customers at each stage of their path to purchase as they travel down the funnel. We talk about brand awareness at the top of the funnel, providing value and information at the middle of the funnel, and closing … Read More Why loyalty programs should be a part of your marketing strategy

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Why customer feedback inspires the best new content

  By Lydia Nicoll Think about your purpose for creating content for your website. Is it to make a better online experience for customers and potential customers? Is it to showcase your knowledge, authenticity, or products? Or it could be to answer specific questions, or be informative and educational. In the world of endless options and opportunities, you’d think there’d be plenty of subject … Read More Why customer feedback inspires the best new content