Content development, SEO implementation, Social Media listening, Newsletter
Verified Studios is a unique client, because I wasn’t hired to do their marketing, I was hired to help their content team with their client’s marketing. That client happens to be North Carolina State University, who’s strategy for attracting new students to its online degree and certificate programs included monthly blogs providing information and insight into the programs.
In addition to creating monthly content for several of their online programs, I optimized the webpages for some twelve departments, and assisted with social media listening for others. I also help to put together a monthly newsletter, which included curated content with written abstracts, as well as an original editorial created for each issue.
“Lydia has been a great addition for our content team. She’s responsive and quickly understands our writing needs, but can also be relied on for suggesting new ideas about ways to improve our process, or add value to our content. I highly recommend her!” – Laura Nicole Miller, Senior Marketing Manager